Digital Marketing Predictions to Look Out For In 2023
There is no doubt that the world of Digital Marketing is
constantly evolving. At MJ2 Marketing, we strive to understand, predict and
integrate all digital marketing trends across our clients' digital and social
media platforms. Year-end 2022 as we approach the end of the year, let's take a
look at the state of digital marketing in 2023.
Personalization.
Social media is crowded and noisy, so people naturally want
personalized content. By knowing your audience's interests and preferences, you
can develop personalized experiences that engage them. How do you do this?
There are many ways to do this, but search engine optimization and social media
are two effective ways to learn your audience's preferences.
A recent article, "Search engine optimization - the
value of SEO," examines the role of SEO in marketing and how it can help
businesses survive and thrive. SEO data provides real-time customer insight and
plays an important role in marketing decisions. In fact, 71% of marketers say
they use or plan to use SEO data directly for business intelligence purposes.
Social Media Marketing - Social media platforms are flexible
enough to test different approaches and messages to maximize investment in
digital marketing. By using social media to test the effectiveness of your
content on your target audience, you can gain data-driven insights into your
social media marketing campaigns. This will help you understand what elements
drive your brand success and create successful campaigns.
Make it interactive.
Social media platforms are loud, so it's important to create
content that stands out.
Polls, quizzes, info graphics and even filters on Snap chat
and Instagram can be used to add engagement to social channels.
Info graphics are a great way to share content with your
audience in a new and interesting way. Another benefit is that if the content
is relevant to your customer base, your audience can easily share it.
Info graphic created by Eternal Skin Solutions.
Info graphic created by McEwen Land Surveyors.
Use Snap chat filters to grab the attention of your target
audience. This is especially useful for event marketing, where you can target
specific geographic areas at specific times of the day. For example, we created
a filter
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