Digital Marketing Predictions to Look Out For In 2023

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There is no doubt that the world of Digital Marketing is constantly evolving. At MJ2 Marketing, we strive to understand, predict and integrate all digital marketing trends across our clients' digital and social media platforms. Year-end 2022 as we approach the end of the year, let's take a look at the state of digital marketing in 2023.

Personalization.

Social media is crowded and noisy, so people naturally want personalized content. By knowing your audience's interests and preferences, you can develop personalized experiences that engage them. How do you do this? There are many ways to do this, but search engine optimization and social media are two effective ways to learn your audience's preferences.

A recent article, "Search engine optimization - the value of SEO," examines the role of SEO in marketing and how it can help businesses survive and thrive. SEO data provides real-time customer insight and plays an important role in marketing decisions. In fact, 71% of marketers say they use or plan to use SEO data directly for business intelligence purposes.

Social Media Marketing - Social media platforms are flexible enough to test different approaches and messages to maximize investment in digital marketing. By using social media to test the effectiveness of your content on your target audience, you can gain data-driven insights into your social media marketing campaigns. This will help you understand what elements drive your brand success and create successful campaigns.

Make it interactive.

Social media platforms are loud, so it's important to create content that stands out.

Polls, quizzes, info graphics and even filters on Snap chat and Instagram can be used to add engagement to social channels.

Info graphics are a great way to share content with your audience in a new and interesting way. Another benefit is that if the content is relevant to your customer base, your audience can easily share it.

Info graphic created by Eternal Skin Solutions.

Info graphic created by McEwen Land Surveyors.

Use Snap chat filters to grab the attention of your target audience. This is especially useful for event marketing, where you can target specific geographic areas at specific times of the day. For example, we created a filter

Location: United States

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