DIGITAL MARKETING TRENDS, EXPECT IN 2023

Just as the chameleon changes color and blends beautifully with its environment, digital marketing is constantly evolving to meet the needs of the times: by 2020, Digital Marketing Trends in areas such as telemedicine, e-sports, and product delivery will significantly adapt to the online consumer. Significant advances are made every year as technology, artificial intelligence and algorithms transform advanced marketing methods.

By the end of 2023, digital marketing trends such as strong advertising promotions on TikTok and Instagram, video content, and SEO for voice search will become mandatory for all businesses. From the ever-evolving advertising opportunities in the goal space to the potential of artificial intelligence and machine learning (ML), there is a lot to explore and implement in 2023. We spoke with Marysh, Head of Digital, to explore the key changes that will define digital marketing in 2023. Get your hats ready for the appetizer of the New Year. We've highlighted some of the biggest trends that will emerge in the coming year in digital marketing.

The online world.

This is not the megalopolis of the Syfy series. The books and movies of the last few decades have led us to believe that the digital world is a stagnant and uninteresting universe, but in reality it is the smartest, liveliest, most animated universe imaginable: by 2023, Metamonad will have 400 million monthly active users, and that number is expected to grow dramatically every month. By 2023, the brand on web3, NFT and the metaverse are expected to grow and thrive. With new revenue streams from digital activity in areas such as e-commerce, gaming, 3D shopping and immersive experiences, advertising in the metaverse is no longer a concept, it is a reality.

Despite the rapid growth and adoption of Meta advertising, small brands are struggling to penetrate this digital world. Although 74% of American adults have considered entering the mega space, many business owners are unaware of this fact and are reluctant to advertise in this space due to the dominance of the big brands. If we watch the trends and test them, we will understand the impact and implications of what is about to happen, and everyone - consumers and brands alike - will enter the mega space.

Artificial Intelligence (AI)

It's impossible to talk about digital marketing without mentioning artificial intelligence. Indeed, from 2023 onwards, artificial intelligence and data analysis will play a key role in all marketing campaigns. Artificial intelligence and automation will drive all smart marketing decisions and reach the right audiences and targets, even if third-party cookies get in the way. Additionally, 83% of executives believe AI is now a strategic priority for their company and will undoubtedly become even more important in the coming year.

When it comes to organic content on social media, marketing teams need to know their audience and how they interact with their brand, as they are at the mercy of. If you pay attention to how algorithms work on the right platforms, you'll quickly learn how to cut through the noise and deliver quality content to consumers. If you use your deep understanding of AI to optimize your content, creativity and overall social media marketing strategy, you'll be well on your way to 2023.

Video.

Video, especially short videos, has long been used to drive content strategy. In one study, 94% of respondents said video helped them make at least one purchase decision. As the stimulus shows, all forms of video will play an important role in sales and growth next year.

By 2023, brands will need to focus on more video content via platforms like TikTok and Instagram Reels. Post more engaging and timely videos on Stories and focus on creating interesting and engaging content for your audience on a more personal and intimate level. Don't forget to keep up with social media trends, dance, and sound and team ideas. Most importantly, always encourage your team to share, rewet and engage your audience; plan to post a few videos a week and keep them fresh and consistent throughout the year.

Employee Engagement

As a first step towards 2023, why not engage employees and your brand on social media? Employee engagement is one of the most important signs that a brand cares about its employees - company-related posts via Instagram Stories and employee LinkedIn pages are seen as much more "authentic" than brand posts that only promote themselves.

So when sharing content, encourage employees to respond within an hour of the post being published.

In short, if you don't meet these requirements, you're out of luck. With thousands of data collection and tracking tools available, there's no reason not to be better informed: in 2023, brands need to know what contributes to clicks and what doesn't. In addition to proactively understanding lead attribution and how users interact with content, it's also important to invest in smart reporting and analytics to track where visitors are coming from.

 Use the many tools available, such as Google Analytics, Google Data Studio (now Looker Studio) and Google Search Console, to decipher and understand marketing techniques. As mentioned in the introduction, consumer behavior will change dramatically in 2023 and multi-channel marketing will make tracking leads more difficult, so plan to proactively use and develop marketing methods that can be measured and tracked.

Multi-channel marketing

The world is not a very linear place and Digital Marketing is no exception. It is an art that requires a solid strategy and focused execution to succeed. The beauty of an Omni channel digital approach is that wherever your audience is, your brand will be present with dynamic messaging based on search intent and personal interests. In 2020, an Omni channel approach will be the way to reach customers across all e-commerce touch points. In 2023, you're certainly not a business that sells products solely on a website; you need to leverage platforms like Instagram, Facebook, Betsy and Amazon. If you're missing out on certain channels, you're missing out on sales opportunities.

Focus on organic social media, PPC/SEM, Google advertising, retargeting, geo-targeting, content marketing, organic and paid search initiatives, and make sure all messaging across channels is clear and concise. Plan how to get there.

. Consumers don't pay for your name, they pay for the feeling you give them. This is especially important when considering an Omni channel approach.

In 2023, the goal is to know and understand the sales funnel. Then it's about providing targeted, direct content at different stages of the funnel.

Content at the top of the funnel to build customer awareness.

Content in the middle of the funnel to nurture prospects who are interested in the brand and considering using it.

Content at the bottom of the funnel to generate conversions and bring quality leads to the "referral" stage.

Source data includes website and app behavior, customer feedback, customer service and sales conversations. If collected properly, it can improve personalization, message integration, relevant audience segmentation, customer relationship building, dynamic audience content creation, brand transparency and overall marketing efforts. Use more lead generation modules to collect more first-party data and re-engage those stuck in the middle of the funnel. Experiment more with multi-channel platforms to understand which messages work with which audiences

For Bolt PR, understanding trends isn't just part of the job, but changes the future of digital marketing. 2023 will be the year we go even further. With an energetic team bringing trends to life every day, we can't help but do amazing things.