Aresync | SEO Trends For 2023

As we move into the digital age, it becomes increasingly important for businesses to have a strong online presence. A solid search engine optimization strategy is a key element of that presence. Search Engine Optimization (SEO) is optimizing a website for Google's search algorithms. Technical SEO significantly impacts website navigation, user experience, and click-through rate (CTR); the goal of SEO is to appear higher in Google's search results for relevant keywords.

 The only problem is that Google's algorithm constantly evolves, with up to 600 updates and changes per year. From the Google Caffeine update in 2023, which provided faster and more accurate search results, including up-to-the-minute information and social media results, to the fifth Product Reviews update in September 2023, which ranks content related to product reviews and makes them more relevant to searchers, Google's algorithm is constantly evolving, with as many as 600 updates and algorithm changes each year.

 Google is constantly looking for new ways to improve search results. It means that Google's algorithm constantly changes, making it difficult for SEOs to adapt their strategies accordingly. As we approach 2023, here are some SEO trends to watch for in the new year.

 Keyword research remains important.

Keywords are the phrases you type into a search engine to get results. Ten years ago, these keywords helped a website get top search results. Recently, however, the focus of keyword research has changed. The top spot in search engines is no longer the main goal. Search engine results pages (SERPs) are often dominated by advertisements and snippets of other items that search engines consider more relevant. It is why keywords are optimized to be marketed in SERPs. Applying this strategy across all channels, including blog posts, websites, videos, and social media, is important.

Research the keywords used by your competitors (use the Semrush keyword research tool).

Reuse your old content.

Target keywords with low competition and moderate search volume.

Understand why research is the most important skill for writers.

 Use 

Photo by Annete Lusina on Pixels.

 After Amazon's Alexa, Apple's Siri, and Google Assistant, voice search is becoming increasingly popular. It is estimated that 41% of adults and 55% of teens use voice search daily. These numbers have steadily increased over the past few years and should not be underestimated.

Smart speakers were also a novelty when they first appeared on the market, generally answering simple and sometimes trivial questions. New devices like Google Home, Amazon Echo, and Apple Home Pod will become a common form of research in the coming years, and the trend is gaining momentum.

Continued advances in artificial intelligence are driving these advances, changing how people interact with technology. With the rapid development of machine learning, the world of search and online marketing will never be the same again. Search engines are becoming more predictive and programmed to recognize keywords and key phrases. To take this further, they are now equipped to interpret the intent and context of search queries through natural language processing (NLP). Improvements to conversational queries will make this even more effective and a great ally of conversational chatGPT.

Google also announced LaMDA (Language Models for Conversational Applications) in 2021 and LaMDA 2 in May. This technology allows machines to have random conversations with users. The goal is to discuss any topic, interpret human facial expressions, and answer questions naturally. Therefore, keywords are optional when it comes to voice search. Therefore, it is important to optimize your content for voice search and ensure that it appears at the top of the SERPs.

Implementation. 

 Identify keywords based on dialog

 Create an FAQ section on your website

 Create a Google My Business profile

 Appear in specific topic snippets

 Optimize for mobile searches (approximately 27% of people worldwide perform voice searches from mobile devices).

 If you want an A.I. recorder to help, you create content, visit ContentBot.ai.

Optimize images for SEO.

Photo credit: George Milton on Pixels

 There is no denying that images and graphics are an integral part of any website. They help break up the content and attract the web user's attention. However, the higher the image resolution, the larger the file size and the slower the server loading speed. It is where image optimization comes in.

Image optimization should be a standard technique for all SEOs, but it is rarely used. This strategy consists of optimizing images for the web and resizing them without losing quality. The benefits of image optimization include increased loading speed, better SEO ranking, and increased website traffic: According to Unbounce, 70% of consumers recognize that page loading speed influences their willingness to buy online. Image optimization is an important step in improving website design and user experience.

Optimization and accessibility are not limited to the use of compression techniques to reduce the size of images. Technical optimization for search engines is also about placing an image before downloading or on the page itself. It will continue to be the case in the coming years as visual search becomes more and more common. Visual search is particularly popular among online retailers; according to a press release from Advisory Report, the global visual search market is expected to exceed $14.727 billion by 2023.

Add

 Compress images before uploading them

 Use alternative text

 Rename images with relevant keywords

 Take advantage of delayed image downloads

 Pay attention to image formats.

 JPEG offers the best quality in small sizes.

 PNG is the best format for simpler images.

 GIFs should only be used for animated images.

 To check the speed of your site, visit Page Speed Insights.

Video marketing never stops.

Photo credit: Karolina Grabowska on Pexels

 TikTik, Video, and YouTube are popular platforms for video marketing 

If you're wondering if video marketing should be part of your overall strategy, here are some statistics that show that video can be a valuable tool for many businesses:

You're 53 times more likely to appear on the first page of Google search results if your website includes a video.

 On e-commerce sites, 90% of web users say video helps them purchase.

 Video is the fastest way to communicate important information and get your message across; Google has even developed tools to help search engines use video to find relevant information. 

A video highlighting: This feature allows creators to highlight important parts of their videos so viewers can go directly to the relevant point. This feature is useful for hot spots and guides on specific topics.

 Search tags are a way to tell Google how a URL structure works. It allows Google to automatically display the key elements of the video and direct viewers to the main content of the video.

 This marketing technique can take many forms, depending on your goals. You can create content such as reviews, demos, tutorials, interviews, video blogs (logs), presentations, and advertisements, or you can opt for a combination of all of these. Video marketing is more expensive and requires more resources, but 54% of people say they want to see more videos from the brands they support. There still seems to be a gap in this market, and some companies are hesitant due to the subjective nature of video marketing results.

Implementation.

 Publish video content on websites.

 Identify keywords with key points when tagging videos.

 Create videos around relevant content.

 Use relevant hashtags on social media.

 Create content from external sources.

 This section explains how to integrate video marketing into your content strategy.

1. Integrate artificial intelligence into your marketing. 

Image: StockSnap via Pixabay

 This strategy involves integrating artificial intelligence (A.I.) into your daily marketing strategy. A.I. is known for generating automated decisions based on real-time data, statistics, and observations. It's a valuable tool for speed and relevance, and over 80% of marketers use some form of A.I. in their digital marketing strategy.

A.I. in the 

There are many factors to consider in this stretching, such as the presence of images, the visibility of the <h2> tag, the length of the paragraph, and whether anchor text is used.

It can benefit businesses to be featured prominently in these paragraphs. It is because it can increase organic click-through rates, which can be as high as 8.6 percent in the absence of high page rankings. However, with the rise of "no-click search," this should also be considered. It means that users do not click on the search results because the snippet there provides the information they need. Before conducting a keyword search, check whether the search results contain topic snippets: 12.29% of search results contain topic snippets, which reduces the number of clicks from other search results.

Implementation. 

 Target long-tail keywords.

 Create in-depth content, such as guides and tips.

 Create content that focuses on user intent.

 Target the "request for information" section to find gaps in content.

 Find keyword gaps using tools such as Ahrefs to show them in snippets.

1. Optimize your site for mobile devices.

Photo credit: Matheus Bertelli on Pexels

 If you're wondering if you should optimize your site for mobile search, you've come to the right place. In the U.S., 63% of organic searches on Google are conducted on mobile devices, and that number is expected to continue to grow. Therefore, having a mobile-friendly website is an important part of your SEO strategy for 2023.

Since Google introduced the Mobile Speed update in July 2018, content load times on mobile devices have officially become a ranking factor.

One of the best ways to optimize your mobile site is to use Google Accelerated Mobile Pages (AMP). This method can be used for emails, ads, and web pages. 

Using AMP has several advantages

AMP improves the user experience because pages load almost instantly.

 AMP is easy to create and requires less time to develop and format pages.

 AMP supports multiple platforms, not just Google.

 Applications.

 Test your site's mobile compatibility with Google tests.

 Improve your site's responsiveness with custom CSS.

 Improve your site's page load time.

 Track metrics.

Slow response time of a website or web page

 Slow loading of resources such as images and videos

 Time-consuming activities

 Ads and pop-ups that change the look and feel of the website

 Unformatted images

 Applications

 Server optimization

 Compressing images before uploading

 Use of deferred loads

 Set attributes and properties for image and video dimensions.

 Try Semrush Website Audit to measure important site metrics.

1. Track EAT alerts.

Image from Pixabay.

 It's important to improve your site's EAT (Expertise, Authority, and Trust) alerts as much as possible. These factors will be important in determining rankings in the coming years. In 2014, these alerts were incorporated into Google's search algorithm and searched quality guidelines. These guidelines help Google determine if the content is useful to readers and, while not considered a ranking factor, can indirectly influence rankings.

According to these guidelines, high-quality content is

useful to the user

 credible

 Created by experts and

 regularly updated.

 Because users often make important decisions based on Google results, Google strives to ensure that the information provided is accurate, precise, and useful. That's why the E-A-T section of your website is so important - it's how Google measures your credibility. Updates, changes, and tips are intended to improve the overall user experience on your website.

Implementation.

 Create high-quality, relevant backlinks

 Maintain relevant and up-to-date content

 Collect more customer feedback and respond to each one.

 Create an "About Us" page or landing page on your website to inform visitors about your business.

 For more information, check out our detailed guide to long-form content.

 While it's impossible to say exactly what the future holds, SEO trends in 2023 are moving toward a more technical and user-friendly approach. Companies should focus on providing a better user experience and creating user-friendly, easy-to-use websites. They should also focus on voice search and create content optimized for this growing trend. In addition, increasing video marketing and visual search can be part of their marketing efforts in the future if they want to stay relevant. By taking all of these considerations into account, companies can stay ahead of the curve and ensure that their sites are