8 SEO Strategies for Bankruptcy Attorneys

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It indicates intense competition among other bankruptcy lawyers.

Search engine optimization determines how well a website performs on search engines like Google.

It is a must because Internet users search for almost everything on Google today.

According to the Legal Trends 2017 report, 37% of consumers search online for a lawyer. That's why it's so important to take SEO seriously.

Here are the top 10 SEO strategies for bankruptcy lawyers that you can implement today:

Content.

1. create (and optimize) a Google My Business (GMB) page.

2. research keywords related to bankruptcy

3. create strong landing pages for various bankruptcy-related niches.

4. Create a blog

5. optimize user experience (UX)

6. responsiveness on mobile devices

7. Page loading speed

7. high image quality

8. easy-to-read text

6. Convenient navigation

6. XML sitemap and internal linking

7. Customer reference in case of failure

8. Internet advertising and profile optimization

Creation And Optimization Of Google My Business (GMB) Pages

SEO in insolvency law starts with creating a Google My Business (GMB) account; GMB is an extensive free online business directory.

You only need to create a profile in a few simple steps. You must provide basic information about your business, such as name, address, and contact details.

You must also confirm that your business exists by checking the verification code Google sends you by phone, postcard, or e-mail.

This way, when someone searches online for an insolvency lawyer in your area, your business will show up as verified on Google Maps.

Remember, GMB is dependent on your location. It allows you to attract potential local clients to your law firm: GMB registration is free and not complicated. All you have to do is update your information to have a resource for your potential clients.

 Search for fai-related keywords.

Google has even published user experience criteria called Core Web Metrics in 2020. These metrics are based on page speed, responsiveness, and visual stability.

Here are some factors to consider to improve your site's user experience:

Mobile responsiveness

More than 50% of the world's web traffic comes from cell phones. Therefore, you need to ensure your website is optimized for mobile screens. Otherwise, you will lose many potential customers.

Complaints about page loading speed.

People are in a hurry. Most people will only leave if your website loads in two seconds. Compress images, reduce redirects, and enable browser caching to improve loading speed.

High-quality images

High-quality images are vital today. Users recognize free photos at first glance. To look professional, buy high-quality images, even if you have to pay for them.

Make sure your web pages are clear with text. Keep text to a minimum by using wide margins and few fonts and colors. It will make it easier to read.

Simple navigation

The website should have an intuitive structure. Place a transparent navigation bar at the top of the page so that users can quickly understand how to navigate the site.

If all the above elements are optimized, even a weak website can rank well in search engines.

 Create an XML Sitemap and Internal Links

SEO Sitemap for Beginners

A clean and effective sitemap is essential for on-page and off-page SEO.

Therefore, create an XML sitemap. This document helps Google understand your site structure and the most important pages.

A good XML sitemap means that your pages will be found faster, resulting in more traffic.

You can create internal links between existing and new pages to improve your SEO further. This will encourage users to visit different pages and spread domain authority throughout your site.

 Highlight customer testimonials in case of failure.

Do you have satisfied customers? Ask them to write a review on your site. By doing so, potential future customers will trust your company (this is called social proof). Search engines also consider social proof to be valuable.

Google will be more likely to rank your site in search results if others recommend your business.

Location: United States

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