How Do You Apply Digital Marketing On A Limited Budget 2023

Eye-catching ads, viral content on social media, online marketing, and engaging websites?

Can you imagine billionaires like Coca-Cola, Nike, and Apple using their creative talents and spending millions of dollars on clever campaigns?

While it's true that these companies have the advantage of substantial Digital Marketing budgets, you don't need a six- or seven-figure piggy bank to get results. If you're willing to roll up your sleeves, get creative, and focus on suitable investments, you can achieve significant results with a small marketing budget.

This guide restates the myths about the correlation between digital marketing success and the amount of money you spend. Instead, we explore the best tips, strategies, and frameworks for effectively reaching and engaging customers on a limited digital marketing budget.

If you're ready to learn, we can start right now!

Content.

Developing the right mindset

Creating a 12-week plan

6 Tips for Marketing on a Limited Budget - 6 Steps to allocate your digital marketing budget

1. Create high-value content

2. Focus on social media

3. Share content

4. Invest in video

5. consider long-term development (email)

6. collaborate with micro-influencers

Accelerate results with SEO.co

Develop the right mindset

Marketing costs Marketing costs ROI

It may seem strange to start a discussion on marketing strategy with mindset, but it is a fundamental concept. When you master mindset, you can invest your resources in the proper channels and initiatives.

The problem many small brands have when implementing Digital Marketing channels is that they see it as a one-time project. On the surface, this isn't a problem. However, this has negative implications, especially for brands that don't have a large marketing budget.

The right thing to do is to view a marketing campaign as an ongoing investment. Of course, every campaign or initiative has a time frame, but it should always be considered from a long-term perspective.

It's best to think of a marketing campaign as a structure or foundation. It is something that will be built over the years to come. And, like the foundation of a construction project, it must be solid to achieve its goals.

Any brand can build a solid marketing foundation. The digital marketing budget

Digital marketing trends and best practices change weekly. Why plan marketing over a year when 12 weeks is enough to get results without sacrificing the necessary intensity and focus?

While there's nothing wrong with a one-year or three-year horizon, a shorter horizon should always be used: 12 weeks, or about a quarter of a year, is the ideal regimen.

The six steps to digital marketing budgeting.

How many budgets do SMBs have to invest in online marketing?

Now that we've discussed the importance of building a solid, measurable foundation, and the need to manage campaigns and achieve goals with the necessary intensity and focus, it's time to get to the most crucial part.

While a significant online marketing budget can facilitate marketing success, the limitations of a small budget force you to focus on the correct principles. You can remove all the bullets and get to work. With that in mind, here are some specific tips that will help you do more with a smaller budget

Create high-value content

While digital marketing has changed a lot over the past decade, and there are many more changes to come shortly, one thing remains true: content will always be the king of marketing. In other words, the content will always be the king of marketing.

One of the biggest problems in our industry is the race to publish as much content as possible. Brands set an ambitious goal of publishing 100 blog posts a year when they should be focusing on quality first.

Quantity may have been the benchmark, but it has been a short time. Search engines and internet users are no longer interested in the quantity of content. They are looking for quality content that adds value.

If you can produce a lot of quality content, that's great! But quality content is the most important. But it's even more important to focus on quality over quantity (especially if you have a limited marketing budget).

Turn the most insightful quotes and data points into tweets.

Send an email newsletter where you highlight the post in bullet points.

Record three or four different short-form videos where you discuss vital trends.

Turning the post into different fragments is easy if your original content is developed with splintering in mind. It can be done with relatively little time or added cost. You can think of it as the marketing version of recycling!

Invest in Video

However, thanks to the democratization of video content over the past few years, it's now possible for any brand to invest with minimal financial cost.

For one, the hardware is attainable. Your smartphone likely had a better camera than most standalone cameras just a decade ago. You don't need to go out and buy an expensive camera. Just use your phone! (There are also tons of awesome accessories that can take your quality to an even higher level. This includes ring lights, gimbal stabilizers, etc.

Secondly, the software is cost-effective and intuitive. No need to purchase a $1,000 program and spend six months learning how to edit footage. Download a free/low-cost app to splice together footage, add subtitles, use filters, create transitions, and develop professional-looking videos in minutes.

Third, and most importantly, distribution and promotion are entirely in your hands. The "story" feature on platforms like Facebook, Instagram, and LinkedIn is prevalent. We'd recommend starting there to gain some quick traction.

All it takes are two or three 30-second "behind the scenes" videos each day – with an occasional longer-form, edited video – and you'll see your engagement improve.

Focus on the Long Term (Email)

Most businesses want to focus on social media, guest posting, and other highly-visible marketing elements. And while we certainly encourage you to emphasize these aspects using the strategies discussed in this article, you may be surprised to learn that another aspect is statistically proven to generate better results. We're talking about email.

Because of the influx of new modes of communication over the years – including SMS, direct messages, and apps like Slack – many smaller brands don't realize that email is still the king of outreach and engagement. Research shows that for every dollar spent on email marketing, you'll generate an average of $44 in value for your business.

While it can take a while to build up an email strategy that works, now is the time to begin construction on this all-important element of digital marketing.

If you spend the next year aggressively pursuing email addresses and opt-ins from subscribers, you'll be in a much better position to scale up your marketing. Everything you do with blogging and social media should be centered on gaining subscribers. Then, once you have them on board, it's time to nurture them with the occasional newsletter.

The key to successful email marketing is spending only some time selling and promoting. Instead, consistently add value so you can eventually tap your audience and call them to action when the timing is right.

Work With Micro-Influencers

Influencer marketing is a big deal. But for smaller brands with limited budgets, partnering with celebrities like Kim Kardashian or LeBron James is missing from the cards. However, there are still ways to leverage this powerful organic marketing method. The key is to find and partner with micro-influencers.

A micro-influencer is someone who has a small but engaged following. (Small, meaning somewhere between 1,000 and 10,000 followers.) They're typically well-respected in a particular niche – sports, fashion, entrepreneurship, or technology – and can move their followers to action.

The great thing about micro-influencers is that they're relatively inexpensive to partner with. Whereas a celebrity influencer can charge six- or even seven figures for a single post, 97 percent of micro-influencers charge less than $500 per post. (You can usually partner with 50 to 100 micro-influencers for the exact cost of a single celebrity influencer.)

While you probably can't afford to do weekly posts with influencers, a strategically timed promotion can accelerate a specific campaign or product launch.

Accelerate Your Results With SEO.co

Once you've started to flesh out the details of your marketing strategy, you may need a little boost to your efforts. And at SEO.co, we have the resources to help you grow your brand's online presence within the confines of any budget.

Content marketing, link building, and SEO…we don't see these as separate investments. We believe that organic and sustainable results happen when brands enable them to work in harmony.

Want to learn more about how we can help you scale your traffic with the highest quality content marketing and links? Give us a few details, and we'd be happy to provide you with a free site assessment and discuss strategies we can use to generate exponential results with your marketing.