Top 20 digital marketing tools for 2023

If you want to improve your marketing strategy and increase ROI in digital marketing, you need to know some tools that will make your job easier. Digital marketing tools can help you implement the right strategy correctly. These tools are designed to help you stay organized and make changes when necessary.

 Now that we've met the challenges of 2022, we need to focus on developing better and more innovative strategies for 2023. In this article, we've outlined 10 of the most creative and effective digital marketing tools you should try if you wanted to go beyond your marketing campaigns in 2022. You can also continue learning with our free digital marketing course.

 Email Marketing (MailChimp)

MailChimp is a social advertising and emails marketing tool designed to organize and automate your digital marketing campaigns. It is one of the best digital marketing tools for running campaigns and tracking the traffic generated. This tool is very effective for email campaigns, and with its help, you can engage your audience MailChimp is a well-known name in the world of Email Marketing.

 MailChimp Features:

 Easy-to-use design tools for better content creation.

Create custom layouts with Ai Designer.

Create personalized emails and get 6 times more leads with marketing automation.

Provides tools to centralize data and analyze results.

A free plan for small businesses is also available.

MailChimp includes predefined and customizable email automation, making reaching the right audience at the right time easy. You can also keep your brand top-of-mind and your customers happy with welcome messages, greetings, and order notifications.

 Online retailers and e-commerce businesses can greatly benefit from MailChimp to increase traffic, conversions, and sales.

 Google Analytics.

Google Analytics is a powerful digital marketing tool that can help you make many marketing decisions. The e-commerce activity and goals you must achieve to keep your business on track can be easily tracked. Marketers can easily identify important recommendations for changes and adjustments to their website with a large amount of data; to use Google Analytics, you must install it on your website.

 Features of Google Analytics

 Provides information about website traffic, categorized by device, product, page, etc.

You can create custom metrics, measurements, and dashboards for easy data access and analysis.

Learn more about your target audience. Get real-time information about your site's customers, such as their visiting pages. [...] 

Marketing campaigns. It would help if you created compelling messages to grab the attention of your target audience.

 Canva Features.

 Canva allows you to edit your messages and create all kinds of visuals.

The tool includes several templates. There is a vast gallery of images, photos, layouts, icons, and vectors that you can use to create all kinds of visual content for your marketing campaigns.

A vast collection of templates for postcards, brochures, CD covers, wallpapers, book covers, resumes, certificates, magazine covers, letterheads, presentation graphics, blog banners, cards, posters, flyers, presentations, logos, social media, and much more. You can choose between

You can create the right visual elements for your campaign with a simple drag and drop. Best of all, you don't need a specialized designer to create the visual content for your digital marketing campaign. It's so simple that even people with no design experience can use it.

 Also, read tools for implementing social media marketing strategies.

This platform connects your entire team, making communicating and managing easier. Assigning the same bookmarks to multiple team members allows them to work together on the same project. This lets you know who is responsible for developing, writing, editing, publishing articles, and adding call-to-action suggestions.

Trello features.

 You can create cards, add notes to topics, set deadlines and assign topics to specific teams.

It allows teams to access tasks and projects from anywhere, making it easy to work remotely. Also read: How to increase productivity by working from home?

With Trello, you can organize your Digital Marketing campaigns to catch what your team is working on.

Slack.

Digital marketers use Slack daily, where they can discuss client work, new articles, new projects, and requests for help, share helpful content, and send messages.

 If you have a team of digital marketers, you need a powerful tool to communicate with them effectively. That's where Slack comes in.

Surveys can be designed to generate valuable information.

In return, respondents receive personalized advice

It helps you understand market demand, what your customers want, and what qualities they are looking for.

SurveyAnyplace allows you to create your brand by reflecting it in your surveys and questionnaires. It means you can create your brand based on user experience and customer expectations. The platform also allows you to design questions and add images to your surveys.

 The surveys you offer are well-designed, simple, and easy to use.

 Ahrefs.

Ahrefs offers a series of search engine optimization tools to help optimize your website for your marketing needs. It is mainly used to check backlinks and is one of the most popular digital marketing tools due to its huge data index.

 Optimizes your website.

It helps you find relevant pages for your content and select strategic topics.

It allows you to analyze your competitors.

It is a complete SaaS tool that provides an overview, a data index, and a free trial version.

It allows you to manage your projects.

SEMRUSH.

SEMRUSH is a unique marketing tool that helps businesses increase their online visibility through search engine optimization, content marketing, market research, advertising, social media management, and search engine reputation management.

 SEMRUSH Features.

 SEO tools and workflows to help increase organic traffic.

It helps create content appearing at the top of search engine rankings.

Detects competitors' strategies and tactics.

Suggest ways to get more leads at a lower cost.

Helps develop a social media strategy.

According to the company's official website, seven million marketers have chosen SEMRUSH as their digital marketing tool. The tool has won many awards as the best SEO software. The tool is easy to use: find a keyword strategy, implement it, and start tracking. The tool's trial version is free, but after seven days, you will have to choose a paid plan.

 Ready to use.

Loomly is a digital marketing calendar and social media management tool that allows users to plan, create and publish content across all platforms. It includes a calendar for scheduling posts, a content library, and a social media management tool.

Company data: clear bit provides company data, including size, location, and technology portfolio.

Rich content.

Lead Generation: clear bit helps companies generate new leads by identifying and profiling new contacts.

Risk management: clear bit helps companies detect and reduce fraud by providing information about companies and individuals.

Clearbit data is used by sales and marketing departments to improve lead generation and account-based marketing, account management departments to improve customer retention and compliance, and risk management departments for fraud prevention and compliance. They can be integrated with various platforms such as Salesforce, Marketo, etc.

typeform

Typeform is a web-based form and survey design software that allows users to create and share interactive and engaging forms, surveys, and questionnaires. It offers an easy-to-use drag-and-drop interface and a variety of customizable templates and design options. Modules also include features such as conditional logic, data validation, and real-time analysis. The modules can be used for various purposes, such as collecting feedback, conducting surveys, creating contacts, and recording events. They can also be integrated with other tools such as Google Forms, Salesforce, and Mailchimp.

1. visme.

Visme is a cloud-based visual content creation platform that allows users to create and design a wide range of visual content, such as infographics, presentations, and graphics for social media. The platform offers a wide range of design templates and a drag-and-drop editor that allows users to customize and edit their designs. Visme also includes data visualization tools, animations, and interactive elements that allow users to publish and share their content on various platforms, such as social media, websites, and blogs. These tools are primarily used by marketers, educators, and industry professionals to create visually appealing content that can effectively communicate messages and ideas.

These tools help to understand better and manage digital marketing campaigns. Note, however, that while some offer free trials, all are paid. However, the investment is well worth it. Check out Great Learning's Digital Marketing graduate course to learn more about this field. This comprehensive course