What is digital marketing?

Do you know digital marketing and its importance in a modern business strategy? Discover their strategies and benefits.

The image shows a mobile device and some symbols that represent what digital marketing is and the different marketing strategies used in it.

Do you know digital marketing and its importance for modern advertising? Join us in this blog post and discover why digital marketing has revolutionized the industry.

First, we must understand that Digital Marketing includes any action developed on the Internet to promote a brand or product. It involves using various online channels, such as web pages and email, as well as real-time monitoring of the results.

The Internet is already part of our lives. It is impossible to think of a daily activity that has not been impacted by digital transformation. And that includes consumption habits!

It is increasingly common to use the Internet to find out about a product or service, research prices, and even buy. And in fact, 71% of Spanish Internet users say they buy online, according to a 2023 study by IAB Spain.

And the goal of marketing has always been to connect with the audience, to speak to them at the right time and place. Therefore, if you intend to start a business online, you must be present where the public spends most of their time: the Internet.

What is digital marketing?

Advantages of digital marketing.

Digital marketing strategies.

How to make a digital marketing plan.

Digital marketing metrics.

digital marketing tools

Are you ready for digital marketing?

Back to Index, what is digital marketing?

We can define digital marketing as all actions that use the Internet or electronic devices to promote a product or brand. It is one of the main strategies to approach and engage with potential customers.

You already know that marketing is related to leading the customer to purchase and satisfying their needs and desires.

However, the way this is done has changed a lot over time, following technological advances and people's habits. In this sense, we cannot ignore that a large part of the population is connected and uses the Internet to shop.

And that is why digital marketing has become the main way of marketing and reaching the public today. It is the most efficient strategy since it uses the channels that the public usually uses.

What are the advantages of digital marketing?

Digital marketing has transformed the relationship between companies and their consumers. But why is this strategy important? What are the real benefits for your business?

Here are some of the main advantages of digital marketing:

More interactivity with the public.

One characteristic that makes digital marketing increasingly adopted about traditional media is interactivity with the public.

Think about it: a newspaper or TV ad represents a one-way communication model. The brand transmits a message but does not establish a dialogue with the public.

With digital channels, on the other hand, the public can interact with brands, give opinions on products and services, and share content, all with a single click.

1. It allows you to segment your audience precisely.

One of the biggest problems with traditional marketing is that there needs to control over who is affected by a campaign. Sure, it is possible to choose a newspaper or television station that is more aligned with the profile of the brand's target audience. Still, more is needed to guarantee that these people are interested in the product or service.

With digital marketing, on the other hand, it is possible to direct messages and content to the right people. That is, only for those users with the ideal profile for your goals.

In online channels, you can segment your audience with much more precision through characteristics such as age group, gender, educational level, geographic location, and even tastes and consumption habits.

Thus, you have a more precise campaign that speaks to the consumer. And when your content is aligned with the interests of the public, the possibility of doing business is much higher.

Cost savings

Have you ever considered how much it costs to invest in an offline marketing strategy, like a series of TV ads or a major newspaper? Trust me, it is very expensive!

Digital marketing, on the other hand, requires fewer resources and professionals to implement. Social media ads, for example, require only a fraction of the investment of an offline strategy.

Also, because it is possible to segment the audience with much more precision, resources are invested much more efficiently, which reduces waste.

Any business can invest.

As digital marketing is a much cheaper strategy than traditional marketing, we can say that it is also more democratic.

While TV commercials, newspaper ads, and billboards tend to be reserved for large companies, anyone can apply digital marketing.

The Internet allows even small digital entrepreneurs, such as Producers and Affiliates, to use online channels for advertising their brands and products without spending much or needing large teams.

It allows you to analyze and measure actions.

When you advertise in a magazine, you can hardly tell how many people were affected by the content and the percentage that bought the product or service after seeing the piece.

It does not happen with digital marketing!

Thanks to segmentation, you can direct your communication to the exact profile of your target audience. In addition, online tools allow you to track campaign results in real-time with complete precision.

Main digital marketing strategies.

With so many advantages, you can't wait to apply this strategy to your business, right?

Since the Internet is a vast universe and technology continues to evolve, there are many ways to do digital marketing.

There are dozens of Digital Marketing strategies, and new tactics appear daily. However, they all aim to strengthen a brand and the relationship with the public.