What is search engine optimization?

Before implementation, it is important to understand the concept of search engine optimization. Simply put, it's the optimization of your content so that search engines can find it more easily. Yoast defines SEO as "optimizing websites to appear higher in Google and other search results," while Moz defines the term as "SEO is about refining the technology and creative elements needed to increase search engine rankings, traffic, and visibility."
In other words, SEO helps your website appear higher in relevant searches. In other words, SEO helps your website appear higher in relevant searches, which helps attract interested users to your website. 
However, it should be noted that this tactic does not include the use of paid search advertising. This is pay-per-click advertising, which is completely separate from search engine marketing.
Why is SEO important?

Did you know that approximately 3.5 billion (or more) searches are performed on Google each day, and that the content that appears at the top of the Google page receives 33% of all search traffic for that query. That's a lot of traffic for your website. That's why SEO is so important. After all, if your website doesn't show up in the search results, visitors will go to your competitors' sites and you could lose potential customers. 
To get your new website to show up in search results, you need to start with a few important steps
Keyword research.

Before applying SEO tactics, you need to know what your target audience is looking for. Search terms are keywords. After all, your target audience may use different words than you do when searching for your product. Ideally, you should research keywords before writing any text or content for your website. But don't worry: you can always use keywords in your content. You can always review and optimize your content, so it's never too late to start.

Keywords must be evenly distributed throughout the content to achieve keyword rankings. Think about titles, title tags, meta descriptions, and URLs. However, don't let keywords dominate your content. After all, you want your content to be easy and enjoyable to read. You're writing for your readers, not for Google.

Do some research first to identify the ideal keywords for your business. Keyword research tools can give you a lot of information about keyword phrases, search volume, and similar terms. However, they only scratch the surface. Use the following keyword research tools to find the ideal keywords for your site

- Google Keyword Planner

- WordStream's free keyword research tool

Internal links

We talked earlier about the importance of internal links on a website. In simple terms, internal links are links that go from one page to another on your website. Visitors and search engines use these internal links to find content on your site. Therefore, a solid internal linking strategy is essential if you want to rank well in search engines (which you already do).

Google's crawlers follow links to find content and rank it higher in search results. An article or page with many links is more valuable to Google than a page with one link (remember that both internal and external links are taken into account). You can use this feature to show Google which pages on your site are most important. For example, if you have a lot of links pointing to the home page, this makes sense.

There are several strategies you can use to improve your site's internal link structure.

- Links to and from your main content.

- Use logical and relevant links.

- Add natural anchor text so that links point to relevant topics.
- Create resource and FAQ pages with relevant links.

3) External links.
External links are links that point to your site from other sites. If your site has many quality links on its pages, search engines will consider those pages and articles relevant and rank them higher. However, you should not try to get as many external links as possible. The quality of the links is more important than the quantity. In other words, links from authoritative sites are more valuable than random links from unknown sites. Therefore, your link building strategy should focus on getting links from authoritative sites.

For example, if your site is about coffee, a link from an established source like Counter Culture Coffee is more valuable than a link from a new food and drink blog.

How to get links - these links don't just appear out of nowhere. The basic strategies for building external links are as follows.
- Search for links: find articles that are not related to your brand, contact those sites and companies and ask them to link to you.
- Become a thought leader by giving your opinion on what you know.
- Send emails to bloggers, website owners and brands and explain why readers will find value in your content.
- Include links to other experts and writers in your content and ask them to read your content and send you links.
- Promote your content on social media, forums and relevant communities.

With these simple techniques, you can build a strong portfolio of external links from quality sources. For more information, check out our detailed article on link building tactics.

4) Use plugins and SEO tools
Don't worry, you don't have to do everything yourself: there are many plugins and tools available to help you with SEO for WordPress. These plugins and tools will help you with everything from creating sitemaps to identifying content optimization opportunities.

Consider using these popular SEO plugins and tools to improve your site's ranking and visibility:

• - Yoast SEO
• - Google Analytics
• - Google Webmaster Tools
• - Complete SEO
• - SEMRush
• - Moz Open Site Explorer
• - Broken Link Controller
• - Google Search Console
• - W3 Total Cache

Keywords, internal links, external links, SEO tools and plug-ins are gathered.