What Are The Types Of Digital Marketing

Digital marketing can be divided into eight categories: search engine optimization, pay-per-click, social media marketing, content marketing, Email Marketing, mobile marketing, marketing analytics, and affiliate marketing.

Over the past decade, digital marketing has become essential to an organization's overall marketing strategy. Digital marketing allows organizations to tailor their messages to specific audiences, targeting those directly interested in their products.

Two Southern New Hampshire University (SNHU) academic team members explain how digital marketing can be integrated with traditional tactics and share their thoughts on some of the types of digital marketing used today.

What Is Digital Marketing

Digital marketing refers to various marketing strategies and techniques for reaching consumers online. As a form of online marketing, digital marketing has revolutionized the marketing industry, allowing organizations to build their brand.

According to Dr. Mark Hobson, senior director of entrepreneurial programs, Digital Marketing may seem like a new world. Still, it relies on many principles familiar to traditional marketers and requires basic marketing knowledge and technical skills.

Jessica Rogers, associate dean at SNHU, said the role of both disciplines is to connect with different consumer groups. Traditional media allows for a broad range of consumers, while digital media can reach specific consumers. The important thing is that other target groups have more effective channels."

Types Of Digital Marketing

Rogers outlines the different types of digital marketing, with an overview of each:

Infographic text Eight types of digital marketing: search engine optimization, pay-per-click, social media marketing, content marketing, email marketing, mobile marketing, analytics marketing, affiliate marketing Search engine optimization (SEO).

Search engine optimization (SEO) aims to improve a company's position in Google's search results and thus increase traffic to your website. To achieve this goal, search engine optimization specialists study consumers' words and phrases when searching for information online and use them in their content. According to the book "Beginner's Guide to SEO" from the software publisher

The main goal of content marketing is to add value to consumers, not just promote a brand or try to make a sale. Content marketing focuses on building long-term, trusted relationships with customers that have the potential to generate more sales over time rather than a one-time transaction.

Content marketing has a symbiotic relationship with other types of digital marketing. Content marketing is a way to convert search engine queries into new content for the website, and the content produced can be used on social media and in email marketing campaigns. Content marketing analytics can tell you a lot about your customers: what are they looking for when they visit your site; what type of content keeps them returning and browsing; what kind of content disengages them and causes them to leave your site?

Unlike techniques like PPC, content marketing is a long-term strategy. Marketing automation company Marketo explains that marketers need to build a library of content (text, videos, podcasts, etc.) over time to continue to drive users to their site via search engines. This content library also builds brand awareness and credibility as an information source. When consumers visit your site for information, they are more likely to remember you as an authority when they are ready to buy.

Content marketing is a great goal for those who enjoy writing and creating video and audio content. But like digital marketing, content marketing requires strategic and analytical skills.

Email Marketing

According to Rogers, email is still one of the most effective marketing techniques, despite the emergence of channels such as social media and mobile apps. It can be part of a content marketing strategy that delivers value to users and converts recipients into customers over time. According to the American Marketing Association, email marketers know how to create engaging campaigns and reach their ideal audience, engage customers, analyze data, and make strategic decisions based on that data.

While email marketing software can provide a wide range of analytics, the two metrics marketers want to improve are open rate (the percentage of recipients who open an email message) and click-through rate (the number of recipients who open an email message and click on a link Conte