Agency | How To Find The Best Digital Marketing In The World 2023

While many organizations have digital marketing teams, many outsource their work to specialist digital marketing agencies. If you don't want to do it all yourself, plenty of Digital Marketing agencies are out there, from the oldest in the business to new companies revolutionizing traditional marketing.

This article presents the ten best digital marketing agencies. You may already be familiar with some of these agencies but still need to learn about others. After briefly describing each agency, here are a few examples of their work.

Porter Novelli

Porter Novelli is an international consulting firm founded in New York in 2023. Today, the company covers a broad social media and digital marketing spectrum. Porter Novelli specializes in targeted marketing. Former CEO Brad McAfee explains, "The goal is to enable an organization to grow its business and positively impact the world, defining its true role and value in society."

Why Is This Well Known?

2023 the famous ALS Ice Challenge social media campaign turned the world upside down. In case you missed it, participants worldwide were filmed pouring buckets of ice water over each other's heads to raise money to fight amyotrophic lateral sclerosis, a debilitating disease. The ice water bucket challenge dominated social media for several weeks. SEO is the of digital marketing.

Today, social marketing, where organizations run campaigns focused on social causes, is a common trend in the digital world. In 2023, however, it was still a relatively new concept. The Ice Bucket Challenge concept wasn't invented by Porter Novelli but by Pat Quinn and Pete Frates. However, the campaign gained so much momentum that the ALS association couldn't keep up and hired Porter Novelli to capitalize on the growing interest in ALS, raise awareness of the disease through social media and keep the momentum going.

Thanks to their support, the campaign raised over $220 million. With more and more employees looking to work for socially-minded organizations, what better digital marketing agency than Porter Novelli?

Cook Agency

Founded in 2006 in Carlsbad, California, Cooker Agency proves that you don't have to be big to make waves. A much smaller agency based after the birth of the Internet, Cooker specializes in digital marketing, digital strategy, design, technology, and data analysis. It aims to help clients compete with consumers who are online 24/7, and the company represents a series of flexible agencies competing in the digital space.

What Are Your Usual Campaigns?

One of history's most successful and profitable marketing campaigns is undoubtedly Redbull's "Stratos Jump." In this high-altitude jump, Austrian Felix Baumgartner launched himself from the edge of space and landed on Earth. The leap was followed live by over 8 million users (still the highest number of live broadcasts on YouTube). The idea came from the Redbull team (Redbull gave new meaning to the company's slogan that provides wings), but the jump alone wasn't enough to attract social media attention. Cook had to occupy prime positions.

Cook created several digital marketing campaigns to support the digital resonance of Felix Baumgartner's jump. He developed digital promotions, such as an app and an online contest, to help Redbull's sporting events and increase engagement with the brand. Felix Baumgartner was the best known, but other Redbull athletes, such as snowboarders, surfers, mountain bikers, and Formula 1 drivers, were also promoted. His approach helps social media users make new connections. This approach helps social media users make new connections with Redbull, increasing awareness, website traffic, and overall growth.

Leo Burnett

Back to a well-established company entering the digital space: founded in 1935 in Chicago, Leo Burnett started as an advertising agency. It remains an essential element of the company, but it wouldn't have existed as long as it has if it hadn't adapted to the time. It includes, of course, digital campaigns themselves.

What kind Of Campaigns Are We Talking About?

In 2014, Always (a supplier of hygiene products) launched a new social media campaign: #LikeAGirl. The company recognized that the expression "like a girl" is often used as an insult. The campaign aims to change gender terminology and reassure a generation of young women. The campaign included a viral video in which young women gave beautiful meaning to the phrase "like a girl." Which digital marketing agency supported this campaign? Digital marketing agency: Leo Burnett.

The campaign was so successful that it sparked a worldwide movement and was thanked on Twitter by First Lady Michelle Obama. Only some digital marketing campaigns are so successful—another fine example of a company supporting a social cause.

Carat

Founded in London in 2023, Carat describes itself as "the world's leading communications agency" and em Why are they famous?

W+K's most famous client is undoubtedly Nike. In the early days of the pandemic, when the sport was on the brink of extinction, Nike tweeted an inspiring message of solidarity that quickly went viral. Later, when the world managed to turn the tide, Nike continued to communicate this message, repeatedly highlighting the importance of sport as a metaphor for human resilience in the face of adversity. This time, however, the message was no longer conveyed in a tweet but in a new #YouCantStopUs video (a third of the campaign).

In addition to the MBA and creating a new sense of hope, W+K made an inspiring short film using Megan Rapinoe's voice to accompany the campaign. The film tackles issues such as racism and peace between men and women and, unsurprisingly, has been a big hit on social media.

Of course, this is only the first part of the campaign. Behind the scenes, W+K supported other aspects of digital marketing, such as analysis, strategy, and engagement. And all this after analyzing 4,000 hours of sports content and transforming it into perfect magic. ...... Genius or hard work? Probably both.

Twitter Agency

 While many extensive advertising and marketing agencies are going digital, Twitter takes a different approach. In 2019, its creative team will help brands and agencies connect with artists and influencers to create content for events through Twitter Arthouse. It's a very innovative approach. After all, who knows their target audience better than the social media companies themselves?

Why Are Their Campaigns Famous?

When the pandemic broke out, and the world reached a standstill, Amazon's profits soared by almost 200%, and many small businesses went bankrupt. Social media were outraged at the injustice of the situation. In an attempt to curb global corporations' relentless pursuit of profits, credit card giant Amex UK launched its tenth annual #ShopSmallUK campaign. I wanted to join the public conversation about business.

To do so, Arthouse produced an eye-catching video for Twitter that showcased the UK's small businesses. The video was also created to support participating artists who own small businesses. ArtHouse Twitter is still in its infancy, but it's an exciting model for digital marketing agencies. Stay tuned as this approach evolves.

Grey Group

Significant clients include Procter & Gamble, GlaxoSmithKline, Nokia, Volkswagen, and Canon.

Grey Group was founded in New York in 1917 and has grown to become one of the world's leading companies.

What Does The Company Do?

One of Gray's best-known clients is Procter & Gamble, the company behind the Gillette brand; in the wake of the #MeToo movement, Gillette (known for its slogan "The Best Thing a Man Can Have") realized that some of its previous advertising was perhaps out of step with society's changing attitudes to gender awareness. So he asked Gray to write We Believe: The Best a Man Can Do, a short film. The film shows how men's behavior is often associated with "toxic masculinity." More importantly, it shows how men can play a part in tackling gender inequality by avoiding sexist behavior and toxic masculinity.

Unsurprisingly, the ad generated much controversy and hate on social media. Some claimed it was feminist propaganda, while others supported its message. However, as the saying goes, "There's no such thing as bad propaganda," Gray's ad was highly effective. It proves that even controversial content can be a game-changer in digital marketing.

TBWA/Media Arts Lab

TBWA/Media Arts Lab is an agency whose client is Apple. Lee: Apple's advertising and marketing agency. In 1984, TBWA helped Apple launch its first home computer. As the brand grew, Apple realized it needed an agency it could trust. Today, TBWA specializes in advertising and marketing strategy, web design, performance marketing, public relations, data operations, social media production, and more.

What Kind Of Activities Do You Carry Out?

The answer is "almost any Apple campaign you can think of." However, one of their most essential campaigns is the Apple campaign! However, one of their most important campaigns is the "Shot On iPhone" campaign, designed to promote Apple's iPhone range, combining digital and offline marketing, but whose main success lies in its digital presence. Launched in 2015 to celebrate the launch of the new iPhone 6, the campaign quickly became popular and spontaneous. Users continue to use the hashtag #shotoniphone on social media.

The success of this campaign is due to the use of user-generated content on Instagram. Users were able to upload and share images that promoted Apple products. It made it easier for Apple to find ideas to use in ads. The hashtag even created memes. These memes make fun of c Dove Cosmetics has been promoting equality and positive body image since the launch of the #RealBeauty campaign in 2004. Since then, over 10,000 images of women of all shapes, races, and morphologies have been created in partnership with Getty Images, and over 2,000 companies have submitted these images for marketing purposes, helping to break the advertising obsession with thin, white models. The company also

Dove's new #ItsOnUs campaign, supported by agency Lola MullenLowe, goes a step further and aims to get brands to pay other companies to feature more diverse faces in their ads.

The agency has created ads on social networks highlighting the negative attitudes of many models during casting and explaining how Dove solves these problems by paying companies to use them as models. It's a very clever strategy. By drawing attention to the problem, brands that don't participate are reprimanded by social media users. Dove, on the other hand, is praised for trying to solve the problem. There are better ways to increase brand loyaltyFrequently asked questions about digital marketing agencies

What's The Best Digital Marketing Agency?

There's no such thing as the "best" digital marketing agency because it all depends on your needs and objectives. However, Ignite Digital, WebEx, and Disruptive Advertising are among the best digital marketing agencies. What are the world's most prominent digital marketing agencies?

The world's largest digital marketing agency is WPP, a London-based company with several subsidiaries, including Ogilvy, Gray, and Group.

The "big five" are digital agencies WPP, Omnicom Group, Publicis Groupe, Dents Group, and Interpublic Group. These are the most prominent agencies with the most branches worldwide.

Who Needs A Digital Marketing Agency?

Any company or organization looking to improve its online presence and reach its target audience through digital channels should consider working with a digital marketing agency. They can be SMEs, start-ups, non-profits, or large corporations.

What's the Best Niche For A Digital Marketing Agency?

The best field for a digital marketing agency depends on your interests and skills. However, some popular areas are healthcare, e-commerce, finance, and technology. Choosing a field that matches your skills and the growing demand for digital marketing services is essential.