Aresync | Top Digital Marketing Trends 2023

According to a recent CMO survey, CEOs plan to spend over 70% of their budgets on digital marketing, and many will be using these funds to address key Digital Marketing trends in 2023.

In the video below, two of our current strategists explain how to use your marketing budget effectively for 2023. They also discuss the key changes in digital marketing and how to prepare your business for them.

Would you like to keep abreast of this year's marketing trends? If so, take a look here and read on!

Three Major Digital Marketing Trends

Regarding digital marketing trends, marketers need to address the following challenges.

Measuring ROI: technology is needed to measure and determine ROI across online and offline channels.

Primary data adoption: although companies like Google have delayed the removal of primary cookies, companies must start using primary data (data attributed to users).

Creating a marketing technology stack: in addition to a greater focus on primary data and ROI, marketers need to create a marketing technology stack (or technologies like MarketingCloudFX) capable of measuring ROI, leveraging artificial intelligence, and automating multi-channel campaigns.

Digital Trends In Marketing Automation

Marketing automation is an excellent tool for monitoring, tracking, and measuring the effectiveness of digital marketing. With a powerful marketing automation tool, you can demonstrate the financial impact to decision-makers at all levels.

Find out how to make the most of marketing automation with these marketing automation trends:

Customer Data Platform

CDP platforms provide a hub for key customer data, which is important when moving from external to internal data. CDP platforms enable companies to aggregate and synchronize sales, marketing, and service data, creating personalized omnichannel experiences and boosting company revenues.

MarketingCloudFX is an example of a CDP that our customers (along with our team of experts) have used to generate over $3 billion in revenue.

Channel Tracking And Optimization

The customer journey is ongoing in the business-to-business (B2B) or business-to-consumer (B2C) market.

With marketing automation software, you can start mapping and optimizing these journeys, for example. Internet users are searching for information faster than ever. That's why Google has developed an important ranking factor encouraging online dynamism. By making your site faster than your competitors, you can dominate this ranking factor and generate more traffic and revenue.SERP Racer lets you compare your site to those of your competitors. Enter the keywords for which your company is ranked and see how your pages compare with those of other sites.

From there, you can consult Core Web Vitals' performance data to see how to improve your speed. You can also schedule a quarterly reminder to check your page speed using Google's PageSpeed Insights tool.

Update Your Google Business Profile

Another marketing trend to consider in 2023 is optimizing your Google Business Profile (GBP). Search engines pull information from GBP listings to show up in local search results, so keeping your profile up to date is important.

Use Google publications to increase your presence in local search results this year. This GBP feature allows you to share articles that appear when your site appears in search results.

With Google publications, you can provide Internet users with more information about your products, campaigns, and events. If you want to improve your local search results, add GBP optimization to your list of marketing ideas for 2023.

Visual Search

With the launch of Google and Pinterest Lens, visual search has become an exciting trend in corporate online marketing. Visual search is familiar, but technological advances have improved usability and accuracy.

With Google Lens and Pinterest Lens, people can now use their smartphones to take photos of objects such as shoes or furniture and find out what the item is and where they can buy it.

For example, if a user uploads a photo of the Eiffel Tower, Google Lens can identify the reference point (the Eiffel Tower) and use it to determine where it was taken (Paris, France).

Which businesses benefit most from image searches?

While e-commerce stores benefit most from image searches, other sectors can benefit from this digital marketing trend. Indeed, for companies outside the e-commerce market, image search is less saturated by competition and creates more opportunities for start-ups.

Image Search

Companies often need help managing website design projects in-house. In such cases, it's worth considering a partnership with a web design company specializing in SEO.

This partnership ensures that design and development decisions align with search engine requirements.

 Page Speed

The vital aspects of the web influence not only SEO trends but also web design trends. As well as improving a website's usability, looking for ways to increase page speed is necessary.

Tools such as SERP Racer and PageSpeed Insights can help you get started, but you should work with an SEO web design agency for the best results. They can help you create a fast website that ranks higher in search results—short videos.

Short videos have become the most effective tool from YouTube to TikTok to Instagram. As a result, businesses looking to gain more visibility, engagement, and conversions on social media should start experimenting with these short videos.

And remember, even if a short video doesn't work the first time, try again. Experiment with new themes, angles, and editing to see what viewers prefer. You'll have a winning formula once you know what your audience likes.

Go For Social Media

Upcoming marketing forecasts for 2023 focus on buying via social media: 3.5 billion people are active on social media, and social platforms give you immediate access to customers eager to buy.

With the emergence of platforms such as Facebook Marketplace for Business, it's increasingly easy to purchase directly via social media. This help optimizes conversions and increases online sales.

Features like Facebook's sales page, Instagram's "Buy Now" button, and Pinterest's shopping pins offer plenty of opportunities to start selling directly via social media. Privacy updates

Beyond social media, iOS 14 also impacts email marketing. For example, companies that measure open rates will begin to realize that the iOS 14 update will affect these metrics. It could have an impact on the A/B testing of email subject lines.

Updated Metrics

With the release of iOS 14, companies will be reviewing their email marketing metrics. For example, instead of focusing on open rates, they will concentrate on email conversion rates and conv