Aresync | The Ultimate Guide To Long Tail SEO 2023

Keyword analysis and the creation of SEO-optimized content require several techniques. One of these is long-tail segmentation. The following article explains what the  long tail SEO is and how to use long tail phrases correctly.

Long Tail Phrases What Are They?

Put, long tail phrases are keyword phrases comprising several words. The special feature of these phrases is that they are very specific. These phrases are relatively unpopular with Google users, but optimizing several can generate traffic to your site. These keywords attract users to a site for a specific purpose, so including them in your SEO strategy is important to your site's visibility in Google results.

Big Heads And Ears

 In the old days, SEO was about chasing top positions for headline phrases, i.e., phrases made up of one or two words. Everyone wanted their website to rank well in Google. Indeed, it was a way of increasing traffic to the site. Today, the importance attached to keywords has changed somewhat, and phrases with large headlines are no longer the main focus of site ranking. Medium thickness.

Medium Low

 This type of search falls between bold and long-tail phrases regarding various parameters such as competitiveness, traffic, and monetization possibilities. An example of this type of phrase is the keyword "20,000 units".

Long Tail Phrases

 We've already talked a little about what a long-tail phrase is. Long-tail phrases are important in search engine optimization, accounting for around 92% of all Google searches. Long tail phrases are particularly interesting for sites with low-level domains. In Google's eyes, these sites still need to be considered reliable sources of information, i.e., sites rarely accessed via external links. It doesn't mean that large sites should ignore long-tail expressions.

On the contrary, users who type in relevant phrases are often interested in purchasing a product or service. It's worth remembering that this classification is sometimes unambiguous and that, in many cases, large and medium-sized phrases are long-tail phrases. However, it's good to know that this keyword classification does exist. SEO is one of the basic of  Digital Marketing.

SEO For Long Tail Phrases

 Let's move on to the This is why SEO is so important because websites with smaller budgets have to find other ways to attract users.

 

Fortunately, long-tail SEO can bring a lot of traffic to a website. This traffic is usually users who know exactly what they are searching for on Google. These users are usually ready to buy the services or products offered.

 Advantages Of Long Tail Targeting

Long-tail SEO is an effective SEO strategy for any site, regardless of size. However, as mentioned above, sites with marathon SEO can benefit more from long-tail segmentation.

Low competition.

 If you want to get effective search engine optimization and thus rank higher in Google, you need to start working with long-tail phrases. Due to low competition, you have a better chance of appearing higher and gradually increasing your website's ranking potential.

 Valuable traffic

The nature of long-tail (targeted) phrases attracts users who know exactly what they are looking for. In other words, site visitors are not random as long as the page's content is optimized for the phrase in question.

High Conversion Rates

 Targeting long tail phrases brings valuable traffic to the site: users who know exactly what they are looking for. It means they are more likely to make a purchase or other specific conversions, such as subscribing to a newsletter, downloading a free e-book, or sometimes buying a product or service.

Faster SEO Results

 As mentioned above, landing pages with longer text are easier to find than normal landing pages. It is because they have less competition, which means they are searched for less frequently. As far as the benefits of long tail phrases for SEO are concerned, these phrases often help you get page extracts (position 0 in Google). It is because long tail phrases are generally informative and allow Google to present search results in the form of featured snippets.

How Do I Search For Long Tail Phrases?

There are several ways to find interesting keywords. The best way is to use a keyword analysis tool. There are free and paid applications on the market. The advantage of these tools is that they allow you to get other important statistics about the search results. Thanks to special applications, What the competition looks like in search results;

 What are the additional, related keyword phrases; 

Long Tail Search Tools

With its help, you can conduct a free keyword analysis. Answer The Public - this free tool uses Google's suggestions and presents them as a graphical chart that compiles all long tail phrases from the Google search database. Unfortunately, you can only check three phrases in the free version in one day. Ubersuggest - Another free app that's great for basic long-tail keyword analysis. Unfortunately, its limitation is the limit of 3 daily queries in the free version. The paid version does not contain such restrictions. If you want paid tools for analyzing long-tail keyword phrases, you can reach for the Polish application - Senuto, or use Ahrefs.

Google Search Suggestions

 Autocomplete suggestions are the simplest tool you can use on a Google search results page. Its mechanism works as follows - when you enter the first letters of a given word in the search bar, Google automatically suggests popular phrases that other users have typed. Long tail keywords are presented automatically. Google completes new suggestions by typing the next letter of a given word. 

Using Google search suggestions, to maximize the benefits of this tool, it is worth installing a free browser extension that will show how many times users type a given phrase. The tool is called Keyword Surfer, and you can install it using Google Chrome. 

Competition Analysis 

Competitor analysis is an important element of a long-tail positioning strategy. Thanks to such screening of competing pages in the highest Google positions, you can see how the texts are optimized there, what the content structure looks like, and what type of content it is.

Long Tail Phrases And Search Intentions

 As mentioned, long-tail keywords are often entered into Google by people who know what they seek. Therefore, the user's intentions (from English user intent or search intent ) should be precisely defined before we decide on selecting a subpage for optimization.

Imagine that you want to write a guide text in which you share training tips for runners. You decide that since it's a text about running, you can optimize it for the long tail phrase "Nike women's running shoes." It turns out that people who are looking for tips on improving the quality of their running type in other terms on Google - those that Google considers being informational phrases. In their case, the user wants to explore knowledge; he does not intend to buy anything. The search engine is so developed that it can determine the user's intentions - Google knows that people entering long-tail phrases such as "Nike women's running shoes" are interested in a purchase, not a training guide. Therefore, such a phrase presents subpages of categories or products containing Nike shoes in online stores. When optimizing content for long-tail keywords, you must remember the user's intentions. It's worth stopping dividing phrases into general and long-tail phrases and starting to classify them based on the user's above intentions.

Frequently Asked Questions 

Is it worth optimizing content for long-tail phrases? Definitely yes. These phrases are more specific than general keywords, attracting users with specific intentions to the site. In the case of pages with a low domain rate, optimizing for long-tail keyword phrases can be a chance to appear high in search results.