Aresync | Why Is A digital Marketing Strategy So Important?

You may not get the desired results if you have an E-commerce or even a regular website and need a Digital Marketing strategy. Next, we'll talk to you about exactly how important having a domain marketing strategy is for your e-commerce.

Companies that don't have a digital marketing strategy don't have well-defined goals for acquiring new customers or consolidating relationships with existing customers. If your company doesn't have plans, you must commit more resources to achieve them.

If you need to allocate more resources to your digital marketing strategy, the safest bet is that your competition is ahead of your business in acquiring new customers and increasing sales.

Marketing strategy is also essential because it helps you offer value to your customers; this ultimately sets you apart from your competition and contributes to building buyer loyalty.

A digital marketing strategy will also help you. It is used to get to know your customers and understand their needs. Using other customer analytics tools, you can identify points due and then focus on the right segment.

We must also remember that although every company has a website with analytics tools, in many cases, this does not guarantee that the metrics are evaluated and work properly.

Only by executing your digital marketing strategy correctly can you move on to continuous improvement in other vital aspects, such as search engine marketing, user experience, email marketing or social media marketing.

What Is A Logistics Centre?

The first thing you need is to understand 100% what the term refers to. A logistics center is where various tasks are carried out to deliver a product. In other words, this is where products are received, shipments are prepared and dispatched, and unsold products are stored in the warehouse at customers' request. It is part of some much-needed supply chain activities, so choosing the right logistics center becomes crucial. SEO is the best of digital marketing.

Among the features that we should distinguish a logistics center, the most important and which can help in making a decision are:

Organization

It is essential because you need a place with good communication, and the staff they employ are competent for their jobs.

For example, imagine you have two fulfilment centers as potential candidates. And you test with both.

At first, you see them accepting the goods, storing them, and when requested, they are responsible for preparing the shipment and leaving the warehouse in record time.

In a second, you see that they receive and store the goods. As for having to send it, it takes days because they don't know where they put it. In addition, when they go to prepare the shipment, they choose the wrong packaging, and the product box breaks a little. Still, they ship.

Always stick to the one that has established a good supply chain and has no outages (there will always be, but they are minimal).

Use Of technology

When technology came into our lives, we perceived it as a threat to jobs; But After all, she is a great ally and relying on her can speed things up.

So a logistics center with one will always be more efficient than another that still does things by hand (especially if it's one of the big ones).

Physical Abilities

By this we mean that it is located in a place with good communication, in addition to receiving large goods, to have a warehouse accommodating many products...

Any extras would be welcome, but most of all, make sure it's a good logistics centre because it has room for your products.

Experience

We have nothing against new or inexperienced logistics centers. It would be a good idea to test them. But if there is nothing new, experience, as they say, is a degree. And in that case, you will have more feedback about the service, and you will be able to know if they work well or not.

Of course, a lot of experience doesn't mean it's good. You have to distinguish one thing from another. And sometimes, a company can run for a long time and still not do its job well (this is rare, but it can happen).

Coverage

One of the critical criteria when choosing a logistics centre must be the ability to deliver the products sold to where the customers are. to send the product within the specified time (usually 24-48 hours).

The insurance may be national or international. But here, too, the delivery time impacts not only how long it will take to send it but also to collect it from the customer.

Services

Increasingly, buyers are more demanding or trying to meet particular needs. For example, they want to help the environment with their order or are looking for something completely natural.

At your Fulfillment Center, It may have a few extra services that, although they come at a higher cost, many may choose to do so.

For example, imagine they place an order and say shipping costs are €3. But if you're not in a hurry, we ship in 3-5 days to collect more orders and spend less on transportation, helping the environment, etc. The customer chooses this option even though they must wait longer.

Course

Many times we think that cheap means that there is no quality. And that expensive, although the best, is only sometimes affordable. But every time, this mentality changes.

Don't just trust cheap or expensive rates. It is better to review what they offer you and how they offer it, regardless of the price. The thing is, sometimes cheap rates get good service, and expensive rates give poor service; Or otherwise.

Reliability

Last but certainly not least is reliability. It means you can relax and not think about whether they will do it right or not. Remember that you are responsible to the client for what may happen, and delegate that responsibility (at least internally). They should make sure they get it right.

How to Appear On Google Shopping

If you run eCommerce, your deepest wish may be that your store takes orders daily and sells a lot. But within the sales channels, there may be one that you haven't explored yet. Because do you know how to appear in Google Shopping?

If you don't know, Google Shopping is a Google search card that only advertises products. In some industries, it is not as exploited, which can be an excellent way to use a new sales channel so that users get to know your online store and make purchases from you. Would you like it?

Since we know you're interested in how you appear on Google Shopping, we will ensure you get started. There are specific steps you need to follow to do it correctly. We explain them to you.

Access Google Search Console

Do you know what Google Search Console is? It is a tool (essential at the SEO level) with which you verify that you own your site and has statistics to know how things are going.

If you have already registered, no problem, but if not, We recommend that you do so and verify the ownership of your online store.

It is the first step we advise you to take. You can proceed to the following steps if you have already done so.

Google Merchant Center is a platform where you can send and manage all the products you want to display on Google Shopping from your store. It's free; registration is free.

Last but certainly not least is reliability. It means you can relax and not think about whether they will do it right or not. Remember that you are responsible to the client for what may happen, and delegate that responsibility (at least internally). They should make sure they get it right.

For this reason, it is essential that the logistics centre can react to unforeseen events, do its job well and, above all, not fail.

How To Appear On Google Shopping

If you run eCommerce, your deepest wish may be that your store takes orders daily and sells a lot. But within the sales channels, there may be one that you haven't explored yet. Because do you know how to appear in Google Shopping?

If you don't know, Google Shopping is a Google search card that only advertises products. In some industries, it is not as exploited, which can be an excellent way to use a new sales channel so that users get to know your online store and make purchases from you. Would you like it?

Since we know you're interested in how you appear on Google Shopping, we will ensure you get started. There are specific steps you need to follow to do it correctly. We explain them to you.

Access Google Search Console

Do you know what Google Search Console is? It is a tool (essential at the SEO level) with which you verify that your site is owned by you and also have statistics to know how things are going.

If you have already registered, no problem, but if not, We recommend that you do so and verify the ownership of your online store.

It is the first step we advise you to take. You can proceed to the following steps if you have already done so.

If you don't know, Google Merchant Center is a platform where you can send and manage all the products you want to display on Google Shopping from your store. It's free; registration is free.

The best part is that you access the tool through your Gmail account, and if it can be the same one you have Google Ads on, much better Because it will unify everything. You can combine the two tools (which, if you have yet to notice), are essential to appear on Google Shopping).

Work In Google Merchant Center

Because in Google Merchant Center, you not only need to register, but you also need to place the products that are to appear in Google Shopping. How it's done?

The easiest is with a data source, a file uploaded in .xml or .txt format containing all the information about your products, namely price, name, model, item description, etc. The more detailed you are, the more critical, the more you use a vivid description, the more successful you can be as Google Shopping will display all this information, and one way to stand out can be through copywriting.

It's easy to excel when you have a few products, but not when there are too many. In this case, we recommend using a plug-in as it will significantly speed up the whole process. For example, when using Prestashop, WooCommerce Product Feed (for WordPress), Simple Google Shopping (for Magento) or Google Merchant Center module.

Of course, remember that Any changes made to these products must also be changed in Google Merchant Center so that it is updated. Google Merchant I Google Ads

You already have your property in Google Search Console. You also have your seller account with your uploaded items. The next step is to link your Google Ads account with the seller.

Linking them is very simple because in Google Merchants, if you go to settings, then Adword, it will only ask you to add your Ads account id, and it will take a few seconds to click on the link button.

If you need to know your ID, it's best to go to Google Ads and look for this information there. If you do not see it, you need to go to the help icon in the upper right corner of the screen (image with a question mark). There a menu will be displayed, and you can go to Client ID (at the bottom of this menu).

Create Google Shopping Ads

At this point, you can let Google list the items you provide based on the searches it performs, or you can create Google Shopping ads.

If you choose the latter, know that you must go to Google Ads to do this. Under the Campaign tab, it will allow you to select Purchases.

Is it already clear to you how to appear on Google Shopping? It is not unreasonable, especially since product results tend to take precedence and Shopping items appear before search results. What do you think?

What Is Twitter

Twitter is one of the oldest social networks. It was born almost simultaneously with Facebook and adapted to the changes requested by the users themselves. But what is Twitter? How to use it for the benefit of your eCommerce?

If you are on Twitter and you see that nothing you do is working, what we have prepared for you will change your strategy and start to be successful. Go for it.

Let's start by understanding that Twitter is a social network used by over 400 million people worldwide. When it was formed by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams in 2006, it was intended to be an active, modern network focused on immediacy. In fact, over 100 million users have come to it in just a few years, posting over 340 million tweets a day.

Currently, the social network belongs to billionaire Elon Musk who bought it after withdrawing from the offer he offered to its creators. This meant a sudden change in how the social network was managed, to the point of massive layoffs and resignations.

This social network has a vague target audience but is used by teenagers, businesses, older adults, etc. But there is a purpose to it: it is used to share opinions, memes or as a source of information. In fact, in some cases, Twitter has given measures ahead of other media outlets.

The messages written and posted on Twitter are short, no longer than 280 characters (although there is always a way around this limit), although you can post thousands per day (the limit is 2400 per day).