Essential Digital Marketing KPIs to Track for Your Next Campaign

 

 

You may already know that it is important to use key performance indicators (KPIs) to measure the effectiveness of your digital marketing strategy. Choosing the right digital marketing company is an important first step in determining the return on investment of your marketing efforts.

But with so many options and so many companies undergoing digital transformation, how do you know where to start and how to make the transition when you need to try something new?

We offer a useful analysis of the key performance indicators (KPIs) for Digital Marketing and advice on which KPIs to use in your initiatives, campaigns and communications.

What are the best KPIs for digital marketing?

First of all, there are key indicators to focus on. For example, conversion rates (visitor conversion rates), as you know, are indicators of the health of your business. From there, you can determine whether you need an analytics tool or whether you can manage these metrics manually.

Here are four key performance indicators (KPIs) you should monitor to analyze your digital marketing success.

1 - Organic Search Traffic Organic Search Traffic

This indicator accurately measures the percentage of website traffic that comes from organic searches. Search engine optimization (SEO) strategies can be linked to a website's organic traffic. High organic traffic means that the content is effective, relevant and engaging and therefore performs well.

These KPIs allow you to identify where your organic traffic is coming from and make changes to create more relevant and SEO-friendly content for your brand campaign.

Number of leads converted via organic search

Sales influenced by organic search

Traffic generated by branded keywords

Percentage of traffic generated by non-branded keywords

2 - Conversion rate of a website or landing page

Conversion rate of a website or landing page|

Whether you've created an elegant landing page as part of a campaign or directed potential customers to a specific page on your website, it's important to understand how each page is performing in terms of conversions. By analyzing conversion rates and comparing them to other pages on your website, you can identify potential strengths and weaknesses.

You can then apply this strategy to other pages to achieve the same success. These statistics can also help you assess the value and usefulness of your content and the engagement of your audience.

Direct conversion rate

Total session duration

Target conversion rate: depending on the objective, an indicator that the prospect has successfully reached the campaign goal.

3 - Cost per click (CPC) 

CPC is an important metric, useful for Digital Marketing, as it provides a clear pricing structure to create the most effective and profitable campaigns. This KPI allows you to track the amount typically spent on pay-per-click (PPC), ad impressions and retargeting.

The goal is to gradually increase the CPC to run more effective and profitable campaigns. Two other key performance indicators to consider in this area are

Customer acquisition cost (CPA).

Customer Life Cycle Value (CLTV).

Read also: How to improve marketing and sales performance?

4 - Return on Investment (ROI) Return on Investment (ROI)

As a digital marketer, it is important to know the return on investment (ROI) value of each initiative or campaign. ROI in digital marketing determines the effectiveness of your investment in a particular campaign. By analyzing this metric, you can determine if your investment is paying off.

You may already know that it is important to use key performance indicators (KPIs) to measure the effectiveness of your digital marketing strategy. Choosing the right digital marketing company is an important first step in determining the return on investment of your marketing efforts.

`But with so many options and so many companies undergoing digital transformation, how do you know where to start and how to make the transition when you need to try something new?

We offer a useful analysis of the key performance indicators (KPIs) for digital marketing and advice on which KPIs to use in your initiatives, campaigns and communications.

More importantly, blogs provide information. Whether it's the latest trends or industry news, these in-depth articles provide valuable information to business owners, customers and others in the industry. Here are three marketing blogs to read in 2023:

Volant’s.

Volant’s, an Israeli predictive analytics company that helps companies transition to LTV-based growth, regularly publishes blog posts on the practicalities of growth marketing and user acquisition. One of his most recent articles is entitled "Recession or inflation? Ben Malka, Director of Development and Operations, discusses the state of the global economy, its impact on businesses, and why the subscription box market continues to grow despite these challenges.

Ben Malta also cites statistics that confirm the growth of the global subscription box market, according to a research report. According to the study, the market size is expected to grow from $72.91 billion in 2021 to $120.04 billion in 2022 and reach $90.42 billion in 2026.